artwork guideline

Artwork Guidelines

General Artwork Guidelines - Submitting Art, Color, Templates & Resolution

Graphic Production Time - 4 working days 

Adode Design Equipment


Graphic printing turn time starts when the artwork is approved for printing. We email proofs within 24 hours on regular business days. TURN TIME DOES NOT INCLUDE ART PROOFING OR SHIPPING.

Once you have placed an order your order number will serve as the tracking mechanism to manage your print project. You will be contacted via e-mail with detailed instructions on managing and uploading your art files.

NOTE:
We will not print until we have your approval to print via email. Any order including a printed graphic, will require a suitable artwork. Artwork design or setup is not included in the cost of the display.

Basic Graphic Design Requirements:

Due to the large number of projects we manage daily, there are some important facts you need to know.
Please follow this process to ensure your product is delivered timely.

Acceptable File Formats For Printing:

Call us for other file format acceptability & suggestions

 

 

PDF Format.pdf

Illustrator Format.ai

EPS Format.eps

Photoshop Format.psd

Tiff File Format.tiff

When you are starting a design you must have a design software to formulate the layout. We recommend the Adobe Suite, Illustrator and Photoshop. If you are using a different program there may be some unexpected issues or errors in the preflight process or when the file is ripped for proofing. To minimize these issues be sure to export your design to a PDF or flattened TIFF File if possible.

Images: If you are going to use your own images for a design be sure they are high quality (300 DPI preferably to maintain quality when enlarging). The best quality images will come directly from the camera. If you are taking pictures be sure the settings on the camera are for the max quality setting. Resolution and quality will depend on the camera used. Ideally you can have a professional photographer take the pictures as needed.

WARNING: Images downloaded directly from the Internet (Google, Yahoo) are generally not suitable for printing as their quality is reduced to save space on the website.

Stock Images: This is a great alternative if you don’t have photos readily available. When selecting a stock photo we recommend you purchase the largest license possible, this depends on the photographer but usually will be an XL or XXL image. This will ensure the highest quality for your design.

Color: All files must be converted to CMYK, providing a better idea of the printed result. Files received in RGB or any other color format will automatically be converted to CMYK, as RGB cannot represent printed colors as accurately. Any critical colors should be specified as Pantone coated or un-coated and art files must be in an editable (layered) format for color matching. Color matching fees may apply.

Adode Design Equipment

Fonts: Be sure to convert all your text to outlines when using Adobe Illustrator. If the fonts are not outlined, font shifts can occur and cause delays in production. If the program you use doesn’t have the option to “outline” the fonts or convert them to shapes, then please supply the fonts used in the design.

Logos: We recommend using vector logos when you can. Some of the typical vector file formats are AI, EPS, SVG and PDF’s; high quality raster logos can be used also.  

File Size: Whether you use our templates or you create your own document, please make sure the dimension of your file is the exact size specified in the template. Include all bleeds noted and any additional bleeds you want to add are acceptable, but not necessary. Files can be submitted at half or quarter scale if specified in the template for very large items, otherwise all graphics must be sent at full scale.

Graphic Resolution: Large format printing has different requirements than small format printing.
Small format requires 300 DPI graphics while large format requires 100-150. The printing process is different, so as long as these requirements are met you will have a clear image on the print.
Our printers, depending on the substrate, print at 720-1440 DPI.

Submitting Artwork:

  • Before submitting artwork for your project, an order must be placed
  • All artwork files must be uploaded to our FTP site, files via e-mail will not be accepted.
  • Zip files when submitting multiple art files.
  • Name your file beginning with your order number 
  • Sending download links is acceptable, but the file must be named and referenced to your order number.
  • Large TIFF, PSD, PSB and EPS files can be reduced in size by 10%-50% by zipping the file, reducing upload times and keeping the file under the 500MB limit.

 

Resolution, Color Mode, Flattening, Convert to Shape, Saving Files

File Size: Whether you use our templates or you create your own document, please make sure the dimension ofyour file is the exact size of the finished size.

Image Size and Resolution: In Photoshop, you can go to IMAGE > IMAGE SIZE to find out your image resolution and size.

Photoshop image size

Determine Image Quality from Source

Good Quality:
High resolution / high quality stock photography
High resolution / high quality scanner

Low Quality:
Screen capture of video frame
Low resolution / low quality stock photography
Image lifted off a web-page

Resolution Illustration

 

Why 125 DPI? Since your banner will be a large format print, you don't need to prepare your file in 300 DPI which is usually used for smaller format print.

Color Mode: Your file has to be in CMYK mode.

RGB color mode
CMYK Color Mode
RGB Mode
CMYK Mode

IMAGE > MODE > CMYK

Photoshop color mode

Saving: When you are done with the design, save as new file, flatten all the layers then save as a TIF or PDF file.

Flatten Image

If you need our graphic designers to modify your art work, don't flatten layers but convert all text to shapes.
(Graphic modification is based on $85 per hour. Please call for estimated time.)

LAYER > TYPE > CONVERT TO SHAPE

Convert text to shapes

You are almost done!

  • Before you upload the file(s) to us, view your graphic in actual pixel view. VIEW > ACTUAL PIXEL
  • Review the entire graphic carefully, especially your logo and photos if any, to make sure it looks good to you.
  • What you see in the actual pixel view is very close to what you will get on your banner(s).
  • If you are satisfied with what you see, please UPLOAD FILES with your contact and order information.